Arctic tourism

The Arctic attracts many people who wish to experience its fantastic wildlife, pristine landscapes and local cultures. No wonder that tourism activities in the region over the last 20 years have experienced an unrivaled growth.

Why it matters

Fragile environments
Although the number of tourists traveling to the North is still relatively small, some areas are seeing mass tourism development in a fragile environment.
Economic opportunity
Responsible Arctic tourism allows visitors to appreciate and respect arctic nature and cultures, and provide additional income to local communities and traditional lifestyles.

Our solutions

WWF worked with tourism operators, government, researchers, conservation groups and communities from all over the Arctic to create the first arctic specific guidelines for tourism.

Ten Principles for Arctic tourism

  1. Make tourism and conservation compatible
  2. Support the preservation of wilderness and biodiversity
  3. Use natural resources in a sustainable way
  4. Minimise consumption, waste and pollution
  5. Respect local cultures
  6. Respect historic and scientific sites
  7. Arctic communities should benefit from tourism
  8. Trained staff are the key to responsible tourism
  9. Make your trip an opportunity to learn about the arctic
  10. Follow safety rules

Download the Ten Principles



The Circle 03.18
The Circle 03.18
17 July 2018
The Circle 04.16
The Circle 04.16
1 January 2017
WWF Arctic Tourism Project
WWF Arctic Tourism Project
1 August 2014
Safer people, safer polar bears
Safer people, safer polar bears
15 January 2014
10 principles for Arctic tourism
10 principles for Arctic tourism
1 January 2001